AuthorTok Academy Blog

From Playlists to Page-Turners

Maria Saley

Published on: 23/04/2025

In today’s digital world, authors are always looking for fresh ways to connect with their readers. This post highlights the power of building communities around shared creative interests, drawing parallels between the success of platforms like TikTok and Siren Music. While TikTok empowers authors to sell books directly to readers, Siren Music connects people through shared musical tastes, fostering organic discovery. The post explores how authors can use TikTok to cultivate a loyal fanbase, while incorporating Siren Music to create deeper, more personal connections through music that resonates with their genre and themes. With actionable tips on growing your TikTok presence and creating viral content, this post also emphasizes how authors can build a community that drives engagement, enhances their brand, and boosts sales. Join our webinar to learn how to make the most of these platforms and take your author brand to the next level.

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Amazon’s Forgotten Roots

Maria Saley

Published on: 15/04/2025

Jeff Bezos built Amazon into a global empire, but it started with books. Unfortunately, the platform now exploits authors with low royalties, unfair pricing, and complex algorithms, making it difficult for independent writers to succeed. Amazon's Kindle Direct Publishing and Kindle Unlimited have turned the publishing world into a marketplace where quantity often trumps quality, and authors are left with little control over their work. In contrast, TikTok Shop is offering a fresh opportunity for authors. By creating engaging content on TikTok, authors can connect directly with readers, build a loyal fanbase, and sell books with no middlemen. This platform allows for more profit and visibility, empowering authors to take control of their sales and future in a way Amazon no longer does.

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TikTok Shop: A New Frontier for Book Sales

Robyn Crawford

Published on: 15/04/2025

BookTok, a passionate book-loving subcommunity on TikTok, has reshaped the literary world by revolutionizing how readers discover, share, and engage with books. Since emerging in 2020, BookTok has driven massive book sales, revived older titles, and catapulted lesser-known authors to bestseller status through authentic, user-generated content. With over 200 billion views under the #BookTok hashtag, its influence is undeniable. The blog explores how BookTok has impacted specific genres—like Young Adult and adult fiction—and highlights TikTok Shop as a powerful new tool for authors to sell books directly on the platform. It also introduces resources like TikTokShopForAuthors.com, which helps writers navigate this new sales channel through webinars and community support. Independent bookstores are also tapping into the trend by hosting BookTok-themed events and displays, drawing in younger readers and increasing sales. Ultimately, BookTok has become a dynamic force in publishing, offering fresh opportunities for authors, bookstores, and readers alike.

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TikTok for Busy Entrepreneurs

Maria Saley

Published on: 30/03/2025

Sofia Grande went from spending thousands on ineffective PPC ads to building a thriving author career through TikTok. After struggling with book sales and feeling defeated, she turned to TikTok—and everything changed. In just a few months, she grew an audience of 30,000+ followers, hit over 700,000 views per video, and turned content creation into her main revenue stream. Her success attracted brands and speaking engagements, including one in Thailand where she inspired hundreds of entrepreneurs. Realizing the platform’s potential beyond books, Sofia founded BLUE ALPACA MEDIA, helping brands like BodyCandy explode on TikTok. With her coaching and content strategy, BodyCandy's videos consistently go viral, boosting both engagement and sales. Her team now creates high-performing videos that convert views into real business growth. From frustrated author to social media strategist, Sofia now empowers others to harness TikTok’s power to grow their brand, connect with audiences, and drive sales.

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