From Playlists to Page-Turners
From Playlists to Page-Turners: How Authors Can Harness Shared Interests to Spark Book Sales
In the ever-evolving landscape of digital marketing, authors are continually seeking innovative ways to connect with readers and amplify their voices. As audiences shift toward community-driven platforms and interest-based discovery, it's not just about writing a good book — it's about building a world around it.
In this post, we want to highlight an interesting concept: the power of building a community around shared creative interests and artistic tastes. Whether it’s through books or music, when people bond over what moves them, something powerful happens.
Enter Siren Music, an app that connects people through one of the most powerful shared interests: music. On Siren, users bond over playlists, share the songs that move them, and organically bring attention to artists, albums, and even niche genres that might otherwise go unheard. It’s social discovery through sound — and it’s incredibly effective.
While the Siren app wasn't specifically created to grow the customer base for songwriters, it often ends up doing just that. By connecting users through shared musical taste, it helps elevate the visibility of songs and artists that might not have reached wider audiences otherwise. Discovery becomes word-of-mouth, and music spreads naturally through passion and connection.
So, what does this have to do with authors?
Well, everything.
Just as people on Siren gather around shared musical tastes, readers do the same with stories. They get excited about a book because it reflects something they love — whether it's the vibe of a moody thriller, the energy of a romantic comedy, or the escape of epic fantasy. When one reader connects deeply with a story, they share it. And that’s where the magic begins.
TikTok: The New Book Club
TikTok isn’t just a place for viral dances and 15-second hacks. For authors, it’s become a powerhouse platform for building community, showcasing personality, and driving book sales. Your TikTok account can serve the same purpose that Siren serves for music lovers — a place to gather, share, and amplify through genuine interest.
When you use TikTok to showcase your unique voice and style, you create space for readers to find you. And once they do, they’ll bring others. Why? Because people with shared interests tend to stick together. And when they find a book — and an author — that reflects who they are, they’re not just buying; they’re advocating.
Grow Your Author Brand, Organically
The beauty of this approach is that it doesn’t require a marketing budget or a major publisher’s reach. It just requires authenticity, consistency, and strategy — three things we’re excited to help you master.
Join our live webinar where we’ll walk you through:
How to leverage TikTok to grow your author brand
Tricks to attract and engage readers who already love your genre
The keys to producing viral content that resonates with your ideal audience
And how to turn fans into community — just like Siren Music does with songs
Whether you're launching your first book or looking to reignite sales on your backlist, the tools are out there. We'll show you how to use them in a way that’s in tune with your genre, your energy, and your voice.
Ready to Make Some (Viral) Noise?
Shared interests spark discovery — whether it's a big hook in a track or a plot twist in a book. The more people connect around what they love, the further the reach goes. Let’s get your story into the right hands — and the right feeds.
👉 Sign up for our next webinar now and start growing your interest community today.
